Defending British Open champion Stewart Cink also happens to be one of golf’s most engaging personalities on Twitter, where he has more than 1.2 million followers.

NYC Media, the official network of the City of New York, and how-to video network HowCast have created a series of instructional recycling videos that will be broadcast on the City’s flagship television station and NYC Life (Channel 25), online at nyc.gov/media and, most interestingly, via QR codes featured on the sides of roughly 2,200 New York City Department of Sanitation trucks.