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In an effort to remind you that WordPress can be just as flexible and e-mail-friendly as Posterous , the company has released a Posterous importer for users who want to “graduate” from the mini-blogging site to “a full blog with the features, flexibility and reliability of WordPress.com.” The new WordPress.com utility can be found via the Tools section within the Dashboard. All that’s required to run the import is your Posterous host name, user name and password, and it can import all of the following: posts, tags, comments and images.

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. The notion of getting into social media might seem overwhelming for any small business. Spending time upfront before launch to create a plan with goals that includes how to translate that social media presence into dollars will go a long way toward achieving success.

B.L. Ochman is a Managing Director of Proof Digital Media; publisher of What’s Next Blog , and co-founder of pet site Pawfun.com . Follower her on Twitter at @whatsnext .