We’ve had a weekend of Facebook spam and scams : yesterday “.be” domain names became the tool of choice for what appeared to be a phishing attack aimed at stealing your Facebook login details. Once enough Facebook accounts are under their control, these types of spammers typically use Facebook messages to spread links to their spam sites

There was a time when having a dotcom was absolutely key to your brand, and once you had one, it was the URL you pointed everyone to in all of your marketing. But with the emergence of the social web, and opportunities to engage with fans elsewhere, is that really the right strategy – or even a requirement at all? You’re probably already noticing it – business cards containing Twitter usernames as opposed to domain names, bands promoting their MySpace profile instead of their own website, and even ad campaigns directing people to participate in a social media rather than visit a branded website

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