Defending British Open champion Stewart Cink also happens to be one of golf’s most engaging personalities on Twitter, where he has more than 1.2 million followers.

Nike ’s three-minute “ Write the Future ” epic, starring soccer superstars Didier Drogba, Wayne Rooney and Cristiano Ronaldo, set a new record for most views of a viral video ad in its debut week, according to web video analytics company Visible Measures . It beat the previous record holder, another Nike ad called “ Earl and Tiger ” featuring golfer Tiger Woods after his heavily publicized return to the sport

We’re living in the YouTube generation , where not only are you consuming video at massive rates, but also uploading boat loads of it .