1MillionShirts Leverages Social Media to Help Clothe Africa
A new clothing-themed charitable campaign from the guys behind lucrative social media marketing exercise I Wear Your Shirt is looking to get unwanted T-shirts out of your closet and onto the backs of a million people across Kenya, Uganda, DRC, Ghana, Liberia, Mozambique, Nigeria, Ethiopia, Sudan, Swaziland and South Africa. The 1MillionShirts project, launched this month, is asking for used (but decent) T-shirts to be sent in with a one dollar bill to help with container costs.

