This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. If you’ve already searched for some Fan Page inspiration and undertaken the task of building a custom landing page for your business’s Facebook presence, you may now be in the market for some features that will further engage your fans. A nice feature of the modern social web is that it’s modular.

Wondering just who put in a pre-order for the coveted iPad? The NPD Group just released a new market research report assessing consumer awareness and interest in Apple’s iPad .

For sports leagues, social media represents an unprecedented and unparalleled opportunity to connect with fans on a personal level. That’s especially true for non-team sports, such as golf, which tend to be more star driven and benefit greatly from fans making a personal connection with players. The PGA Tour, which operates the main professional golf league in the United States, is a firm believer in the power of social media to serve fans and expand the Tour’s footprint around the world.

Jalen Rose is a former 13-year NBA star and current ESPN basketball analyst but may be best known for being a member of the famous University of Michigan Fab Five . Let me start off by saying I don’t play golf, but I do watch and I am a big fan of the sport. Over the past decade, I’ve watched as Tiger Woods has become the face of golf around the world

Mollie Vandor is the Product Manager for Ranker.com and Media Director for Girls in Tech LA. You can find her on Twitter and on her blog , where she writes about the web, the world and what it’s like to be a geek chic chick. Lately it seems like Facebook changes its privacy options more often than most people change their statuses.

Here’s a neat new feature we noticed on our Facebook Page this morning: the ability to target updates to users in specific locations or users who access the site in a specific language. You can imagine this being useful for situations in which you’re promoting an event, or, posting content in multiple languages

In the month or so since Twitter started rolling out its Twitter Lists feature, a number of web and Adobe AIR based clients have added support for it. However, we haven’t seen any native Twitter apps support Lists.

First we had the race to 1 million followers on Twitter (let the history books show that Ashton won ).

Callan Green works in public relations and social media at Bailey Gardiner in San Diego. You can read her posts on the company’s marketing blog or follow her on Twitter . When Facebook re-launched its fan pages earlier this year, companies were thrilled