I’m setting the example, and it’s going to be puzzled over and studied and followed, from now on. – John Doe, “Seven.” Although they had quite a different purpose from the homicidal “John Doe” character from David Fincher’s thriller “Seven,” this is probably what the folks from advertising agency Wieden + Kennedy , the one behind Old Spice’s latest marketing campaign, must be thinking right now. The social media onslaught, in which the Old Spice guy – as actor Isaiah Mustafa, which starred in most of Old Spice’s recent commercials, has come to be known on the Internet – has ended today