Since pretty much its inception, Twitter has asked you to “update” your status, whether by web, by application, or by text. Unofficially, this has been known as “tweeting,” but that isn’t language Twitter ever used on its website.

The NBC series Chuck will be back for a third season in the fall, with the social media efforts of fans playing a staring role in convincing executives at the network to keep it in the rotation. Now, however, Chuck must prove that it can preform alongside the rest of the big boys and pull in higher ratings, should it want to keep on keeping on. How’s that going to happen?

Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com . I admit I’m a Twitter addict