HOW TO: Start a Small Business Social Good Campaign
Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer’s Ass , which she started to document her battle with end stage cancer. She is an attorney, the founder of the non-profit organization Spirit Jump , and the Social Media Director for Smashyn.com . If you go online, watch TV or listen to the radio, you’ve probably heard about the Pepsi Refresh or Chase Community Giving Projects ; two huge campaigns from mega-conglomerates that are using social media to raise money and do some good

