The guessing game surrounding Twitter’s imminent launch of an ad platform just got a little bit more focused. The Wall Street Journal’s All Things Digital blog reports that Twitter’s ad plan is tied to Twitter search (and third-parties that use the API), uses Twitter’s 140 character limit, and includes a self-serve platform akin to Google AdWords.
Shiv Singh is the VP & Global Social Media Lead at Razorfish.com . For more information on social influence marketing, you can read his book Social Media Marketing for Dummies , visit his blog , and follow him on Twitter
Sales are robust for e-readers and there is no shortage of tablets yet to launch, including the new Apple iPad . But will strong sales translate into a boost for the media industry?
Dallas Lawrence is Chair of the Social and Digital Media Practice at Levick Strategic Communications , the nation’s top crisis communications firm. He blogs on emerging digital media trends and best practices for social media engagement on Bulletproof Blog . Connect with him on Twitter @dallaslawrence .
Money spent on social media-related advertising is already expected to grow significantly this year, and now we also know that the medium is considered the top priority in the digital space according to a survey of senior marketers. The research, published today in eMarketer, shows that 45.4% of respondents considered social a ‘top priority’ while another 42.2% deemed it ‘important’. That narrowly beat out digital infrastructure for the top spot, with other marketing tactics like search, mobile, and blogger outreach trailing significantly.
Google has put the power of HTML5 to work to finally bring a rich Google Voice web app to the iPhone (and Palm webOS). The robust web application can be accessed by visiting m.google.com/voice on your mobile device and works with phones running iPhone 3.0 software and above and Palm webOS.
Love them or hate them, the ads for Apple’s “Get a Mac” campaign have been incredibly successful. Last month, AdWeek named the series Ad Campaign of the Decade .
